With a US MBA and 18+ years multi-industry management experience, I have established myself as a highly successful professional with proven abilities to envision, create, and drive strategies and business plans which consistently deliver record-setting gains in sales, profit and market share. I am an entrepreneur with a strategic outlook and have been recognized for being an exceptional communicator with a consultative leadership style, strong negotiation skills, and creative problem-solving abilities.

I have a career history working within Fortune 500 companies, governments, and non-profit organizations across a multitude of industries from financial services and investments to retail and franchise development with international exposure within Europe, U.S. and the MENA region. I work with organizations and individuals as a solution partner to aid in developing business strategies that drive performance and sustainable business growth, while creating an inclusive and engaging work culture.
I have always believed that "we don't build businesses, we build people and then people build businesses." This drives my leadership style, and was cultivated further when I had the privilege to work as part of the main team at the Mohammed Bin Rashid Al Maktoum Foundation for knowledge, where I was in charge of innovation and entrepreneurship programs across the Arab World.

"The foundation aims to develop the knowledge and human capabilities of the Arab World". This vision statement was the inspiration behind my career shift towards making a difference by nurturing leadership talent, transformational change, entrepreneurship and innovation.
I aspire to drive positive impact by contributing to the MENA region’s move to an innovation and knowledge-based economy. My work has earned me recognition over the years, including the Prestigious Alleem Woman In Leadership Excellence Award in 2018 the Game changer excellence award by the Middle Institute of Excellence in March 2019 and was lately a finalist at the Arab women in leadership summit in 2020